Users will soon have a fresh option that allows them to cut down on the amount of AI-made videos appearing in their streams. This step comes as the platform disclosed that it currently hosts over 1 bn AI-generated clips.
Pilot Phase and Launch
The new functionality is in a pilot phase over the following weeks before a full-scale launch. This development coincides with a rise in AI-generated material, driven by recent content generation software.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the fastest-growing video streams on a popular video site exclusively feature AI-generated videos. A considerable share of this material is considered “AI slop”, a term for inferior, factory-style content that is typically absurd or bizarre.
Based on user feedback that numerous viewers like content created using AI tools, ranging from AI artwork to educational videos, and we aim to give people the power to adjust the amount of that, depending on their own preferences,” stated a company executive.
AI on the Platform
The platform shared that there are presently 1.3 billion videos on its service tagged as AI-generated. Collectively, more than 100 million videos are added to the app daily, making AI content a relatively small percentage of its complete catalog.
Customizing Your Feed
Members will be able to limit or boost the volume of AI content they see by using the topic control feature in the application and choosing the AI content topic. Further subjects that are already be controlled under the tool encompass politics, fashion, aesthetics, and choreography.
AI Disclosure Rules
TikTok’s rules require users to tag lifelike AI-generated content, and it bans harmful AI impersonations of public figures or critical incidents. Any authentic-looking AI video that is unmarked can be removed under its community policies.
In addition, the app will now apply an AI-generated label to content produced via its built-in AI features, or identified by an industry-wide initiative for spotting artificial media. This step is intended to deter users from seeking to evade the disclosure requirement.
AI Literacy Programs
The company is additionally launching a $2 million AI literacy fund for experts and organizations to produce learning resources about responsible artificial intelligence. This project will support non-profit groups specializing in educating programming and robotics.
Platform Protection
The platform has defended its moderation strategy, amid discussion over plans to cut jobs for hundreds of review team members in the UK. The company is expected to cut hundreds of positions in its content moderation team in its British office, with worker representatives and online safety experts raising concerns that people are being substituted by machine-led review.
A company official stated that human moderation would remain essential, but AI can protect employees by removing the most harmful content prior to it gets reviewed by humans. The platform reported a significant reduction in disturbing and violent content seen by content reviewers over the past year due to intervention by its machine learning processes.
“We think that it’s essential to combine staff and AI to keep the platform safe,” the executive stated. “We’ll have humans as integral to the approach, but we additionally believe it’s extremely critical to limit contact with harmful content as quickly as possible, which is the area in which a lot of the machine support is really helping us operate efficiently.”
